I am a C-Level Leader with over 20 years’ experience in global strategy, international go-to-market, product management, marketing, communication, user experience, and business development at high-tech companies in B2B, B2C, as well as B2B2C. I have demonstrated leadership in P&L management, high-performance team development & mentoring, global product introduction & growth, and successful M&As.
Since reading Donald Norman’s book “The Invisible Computer” in the late 90s, one sentence has remained with me: “I don’t want to use a word processor, I want to write a letter.” This notion represents perfectly how I see technology and how it needs to bring value to and be in the social context of the user. In other words, I always look at technology as the tool, not the goal in itself.
You’ve found the place on the Internet where I share content, ideas, thoughts and more in the form of blog posts, podcast episodes or videos. This site is also the central link to most of the places you can find me online.
I don’t want to use a computer. I don’t want to do word processing. I want to write a letter, or find out what the weather will be, or pay a bill, or play a game. I don’t want to use a computer, I want to accomplish something. I want to do something meaningful to me.
Donald A. Norman – “The Invisible Computer”
