I love making things work—whether scaling a software company, leading a high-stakes acquisition, or piloting a plane through the sky. Strategy without execution is just theory. My passion is turning vision into momentum and action into results.
I live at the intersection of product and go-to-market. A great product without a clear market strategy is a missed opportunity. A strong go-to-market motion without the right product foundation is just noise. The real magic happens when both align—when customer needs, market dynamics, and business goals come together to create unstoppable growth.
Born in Switzerland and fluent in English, French, and German, my career has taken me across global markets—from startups to billion-dollar exits. I’ve led product transformations, SaaS transitions, and growth strategies that turned ideas into industry leaders. I don’t just shape product roadmaps—I build high-performing teams that execute, scale, and deliver impact.
I believe in clarity, velocity, and impact. Companies don’t scale on ideas alone. They scale when product, go-to-market, and operations align with purpose. That’s where I come in: turning strategy into action, and action into results.
Flying has shaped my leadership approach. As a pilot, you think ahead, anticipate, adjust, and stay focused on the destination. Leading businesses is no different. You navigate complexity, make smart decisions fast, and keep moving forward.
At the end of the day, what drives me is impact. Seeing companies, products, and people thrive. Building things that matter. Helping businesses reach their full potential.
Welcome aboard. Let’s take off.
I don’t want to use a computer. I don’t want to do word processing. I want to write a letter, or find out what the weather will be, or pay a bill, or play a game. I don’t want to use a computer, I want to accomplish something. I want to do something meaningful to me.
Donald A. Norman – “The Invisible Computer”
