CC:World Podcast

Welcome to CC:World, my first podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more.  Each episode will focus on a specific area based on topics of interest that I’ve experienced, presentations I have given over the years as well as articles, interviews, talks, and books that got me thinking.

My goal with this podcast is to provide you with new ideas, a different perspective, as well as an opportunity to share the learning that could help you in your career. Some of the episodes will be accompanied by an article published on my blog. And sometimes, expect me to go on an unrelated tangent.

As this is my first experimentation with podcasting, I am looking forward to improving your experience as the episodes progress. I would love to get your feedback, questions, and topics of interest, so please get in touch by either sharing an audio message or by filling out the form below.

Thanks for subscribing, listening, and sharing!

Latest episodes

Go beyond PLG and focus on the Customer Journey – CC:World

In this podcast episode, I look at why it isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It’s all the above simultaneously. It’s about Customer-Led Growth. It’s about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step. This episode is also available in written form, and includes a graphical representation of the Customer Journey "Game of Life" and the Product "Ferris Wheel". My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. — Send in a voice message: https://anchor.fm/gmetrail/message

1. Go beyond PLG and focus on the Customer Journey 13:13
2. Leveraging Lean Startup in established organizations 14:06
3. V1 innovation within a V+1 organization 16:14
4. Where in the org is Product Marketing? 08:51
5. Freedom and Responsibility 09:08
6. Passion and care – Business lessons from the top chefs 11:24

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Episodes shownotes

• 
  Go beyond PLG and focus on the Customer JourneyMarch 9, 2023
• 
  Leveraging Lean Startup in established organizationsJuly 28, 2022
• 
  V1 innovation within a V+1 organizationMay 25, 2022
• 
  Where in the org is Product Marketing?April 4, 2022
• 
  Freedom and ResponsibilityJanuary 14, 2022
• 
  Passion and care – Business lessons from the top chefsAugust 28, 2021
• 
  Business Lessons from the Aviation WorldMarch 1, 2021
• 
  Getting the pricing right is harder than it seemsJanuary 29, 2021
• 
  Santa, Inc. – The amazing business model of a reindeer pilotDecember 15, 2020
• 
  It’s not your opinion, it’s your expertise that mattersDecember 4, 2020
• 
  What is “Customer Delight”?November 13, 2020
• 
  Introducing the CC:World podcastNovember 8, 2020

Send me your comments, feedback and possible topics