CC:World Podcast

Welcome to CC:World, my first podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more.  Each episode will focus on a specific area based on topics of interest that I’ve experienced, presentations I have given over the years as well as articles, interviews, talks, and books that got me thinking.

My goal with this podcast is to provide you with new ideas, a different perspective, as well as an opportunity to share the learning that could help you in your career. Some of the episodes will be accompanied by an article published on my blog. And sometimes, expect me to go on an unrelated tangent.

As this is my first experimentation with podcasting, I am looking forward to improving your experience as the episodes progress. I would love to get your feedback, questions, and topics of interest, so please get in touch by either sharing an audio message or by filling out the form below.

Thanks for subscribing, listening, and sharing!

Latest episodes

On AIO for Content Creation – CC:World

SEO isn't dead—but it's no longer enough. In this episode, Gérard explores how AI-driven search is changing the visibility game and why "AIO" (AI Optimization) is the next frontier for marketing leaders. From the history of SEO and social sharing to today's AI-first discovery, you'll learn how to stay ahead of the curve.For leaders, the key message is clear: early adopters of AIO will win in a world where AI assistants choose the answers people see.Read the full article here: https://ccworld.ca/aio-articleAbout MeMy name is Gérard Métrailler, and CC:World is my podcast where I share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more.🎙️ Subscribe, share, and leave a message here: ⁠ccworld.ca/podcast⁠Disclaimer: The views and comments expressed in this podcast are my own and do not necessarily represent my past, current, or future employers’ positions, opinions, products, or strategies.

1. On AIO for Content Creation 06:36
2. Generative AI: Your Strategic Partner or Sneaky Cognitive Trap? 08:46
3. A look at the systems thinking mindset 08:23
4. Go beyond PLG and focus on the Customer Journey 13:13
5. Leveraging Lean Startup in established organizations 14:06
6. V1 innovation within a V+1 organization 16:14

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Episodes shownotes

• 
  On AIO / GEO for Content CreationJanuary 17, 2026
• 
  Generative AI: Your Strategic Partner or Sneaky Cognitive Trap?July 15, 2025
• 
  Are you leading or just reacting? A look at the systems thinking mindsetFebruary 26, 2025
• 
  Go beyond PLG and focus on the Customer JourneyMarch 9, 2023
• 
  Leveraging Lean Startup in established organizationsJuly 28, 2022
• 
  V1 innovation within a V+1 organizationMay 25, 2022
• 
  Where in the org is Product Marketing?April 4, 2022
• 
  Freedom and ResponsibilityJanuary 14, 2022
• 
  Passion and care – Business lessons from the top chefsAugust 28, 2021
• 
  Business Lessons from the Aviation WorldMarch 1, 2021
• 
  Getting the pricing right is harder than it seemsJanuary 29, 2021
• 
  Santa, Inc. – The amazing business model of a reindeer pilotDecember 15, 2020
• 
  It’s not your opinion, it’s your expertise that mattersDecember 4, 2020
• 
  What is “Customer Delight”?November 13, 2020
• 
  Introducing the CC:World podcastNovember 8, 2020

Send me your comments, feedback and possible topics