Santa, Inc. – The amazing business model of a reindeer pilot

When the success of your organization depends on global delivery within a window of just 24 hours, it’s imperative for your logistics and delivery systems to be flawless. Add to that a strict focus on delighting the customers using processes that rely heavily on outsourcing and you can see just what a challenge it would be. Wait a minute! There’s also that whole “deliver significant shareholder value and growth, year after year” thing. Daunting? Yes. But not for Santa, Inc. How does the company do it?

That’s what I look at in this podcast episode, using one of the great tools available to understand products, businesses, and other opportunities: the Business Model Canvas. A while back, I played around an applied the BMC to a holiday-season centric subject.

This podcast episode is based on a blog post I wrote a few years back in case you prefer the written form. In addition, here is the Business Model Canva I used as the underlying inspiration for this blog and podcast episode:

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The photo used for the artwork of this podcast is by Samuel Holt and is available on Unsplash.

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