Category: podcast

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On AIO / GEO for Content Creation

SEO isn’t dead—but it’s no longer enough. In this episode, Gérard explores how AI-driven search is changing the visibility game and why “AIO” (AI Optimization) is the next frontier for marketing leaders. From the history of SEO and social sharing to today’s AI-first discovery, you’ll learn how to stay ahead of the curve.

For leaders, the key message is clear: early adopters of AIO will win in a world where AI assistants choose the answers people see.

Read the full article here: https://m8r.me/aio-article

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Generative AI: Your Strategic Partner or Sneaky Cognitive Trap?

Generative AI can supercharge productivity, spark creativity, and even free up your calendar—but it can also lead you into some unexpected cognitive traps. In this episode, I dive into how business leaders can harness the power of AI while avoiding the pitfalls of blind trust, content overload, and strategic overreach.

From the myth of the “Expert Beginner” to the ethical dilemmas of Agentic AI, this episode will help you strike the right balance between innovation and judgment, because leadership still needs a human touch.

Read the written companion to this episode: ⁠m8r.me/ai-business⁠

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Are you leading or just reacting? A look at the systems thinking mindset

close up of a tree trunk in lush forest

Most leaders don’t realize they’re stuck in a cycle of reacting to problems instead of solving them at the source. In this episode, we explore Systems Thinking—the mindset that helps leaders break silos, anticipate ripple effects, and make smarter long-term decisions. From the great toilet paper shortage of 2020 🧻 to business strategies that backfire, we’ll dive into why understanding the bigger picture is the key to effective leadership.

📖 Read the written companion to this episode: ccworld.ca/systems

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Go beyond PLG and focus on the Customer Journey

In this podcast episode, I look at why it isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It’s all the above simultaneously. It’s about Customer-Led Growth. It’s about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step.

This episode has a related blog post, and includes a graphical representation of the Customer Journey “Game of Life” and the Product “Ferris Wheel”.

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Leveraging Lean Startup in established organizations

In this podcast episode, I look at how established organizations can leverage the lean startup methodology to drive velocity through simplicity. I also experiment with the format, providing you with a chance to participate and go through the framework described yourself.

This episode has a related blog post that will provide you with the framework in written form.

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Freedom and Responsibility

This podcast episode is by a Guest speaker, Marielle Métrailler and she looks at the relationship between freedom and responsibility.

My wife Marielle is a Leadership and Life-Balance Coach. She founded Clarivia in 2016 with the clear vision of enabling people to achieve their full potential, one conversation at a time. She has worked throughout Europe and North America, applying her skill-set to industries as varied as luxury goods and biotech, as well as to pharmaceutical advocacy organizations. Marielle combines proven methodologies with her strong natural aptitudes: listening, empowering, guiding, facilitating, and change management. With care and precision, she enables individuals and groups to achieve their best and to meet and surpass their personal and professional goals.

This episode is based on the article Marielle published recently on Linkedin.

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Business Lessons from the Aviation World

In the aviation world, safety is given a lot of attention—and rightfully so. Redundancy and checklists are everywhere and there is very strict regulation where everything is codified. As importantly, there are aviation-related organizations whose main focus is on learning from past mistakes. The business world could certainly learn a thing or two from the aviation industry.

This episode is based on a corresponding blog post.

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