The trinity of products: Quality, Resources and Time

You’ve heard the old saw: “Fast, good or cheap—pick two.” You can get good quality quickly, but it won’t be cheap. You can get a great price and have it ASAP but the quality will likely be suspect. Or you can have great quality at a great price but expect to wait for it. Developing products is a lot like that. It’s a flurry of constant choices—and compromises—that are about quality, cost and speed. Living within these constraints can be challenging, but living without constraints will almost certainly result in failure. What’s a product manager to do?read more >

Product Managers: Dare to make products crafted with care

Generally speaking, craftspeople take great care and pride in their work—their passion for what they do shows in the final product. Some craftspeople, however, are still remembered decades, even centuries, later. Here’s just one example. Of the hundreds of thousands, perhaps millions, of stringed instruments in the world today, only 1,100, or so, were made by Antonio Stradivari, the great Italian luthier. Almost 300 years ago, he hand-built what are widely acknowledged as the finest violins and cellos (and a few other instruments) on the planet. His are still the standard to which all other luthiers aspire. Despite now living in the age of technology and automation, we must follow in Stradivari’s footsteps. Our #1 priority should be building products that are crafted with care and designed to delight.read more >

Start with the media release, not the MRD, when developing new products

When you develop a new product, you must make sure the customer is front and centre throughout the development cycle. The standard document in most product-management methodologies is the market-requirement document (MRD). While this is useful, you should really start with an internal “media release,” complete with the kinds of reviews you would like to see. This release will show both how you want to present the product and how you want it to be perceived by users. More importantly, it will enable anyone working on the development to see—even feel—the product and—and this is the whole point—make sure it is crafted with care.read more >

What is “customer delight”?

“Customer delight” is about putting a smile on someone’s face after they’ve used your product. It’s about putting the elements in place that will create an emotional link between the user and the product. It requires not only a clear understanding of why, but also a relentless attention to detail at every touch point—a “crafted with care” mentality.read more >