pricing Archives - Gérard Métrailler

July 28, 2026July 30, 2026

The SaaS Bill Just Split Into Two Meters

A watercolor illustration of two rising gauge dials, one small and capped, one large and still climbing, hung as a framed painting on the wall of a modern tech-startup meeting room in downtown San Francisco, with a blue pen and a laptop on the conference table below.

One meter counts how many people log in. The other counts everything the agents they authorized won’t stop doing, and the surviving architecture stacks both.

Your next software renewal will likely carry two prices, not one. One line still counts the people who log in. The new line counts everything the agents they turned loose did while nobody was watching a screen. Salesforce already reports it publicly: Agentforce revenue up 205% year over year, with the seat line holding right beside it. This is a stacking model, not a swap. It changes three things at once: what you sell, what you buy, and how fast a software bill you thought was fixed can run away from you.

January 27, 2026January 27, 2026

AI SaaS Pricing: How to Profit When Every Prompt Has a Real Cost

In SaaS, variable costs are familiar. AWS and Azure bills rise and fall with traffic, storage, and bandwidth, but you can usually forecast them and smooth them with commitments.

AI flips the model because cost is triggered by a mixture of behavior and model choice, not just scale. Each generation can add metered COGS, and multimodal makes the spikes sharper: images, audio transcription, voice output, and video generation can cost orders of magnitude more than a short text reply. Retries, longer outputs, bigger context windows, and tool calls amplify this fast.

Then comes the perception problem. Buyers are trained by ChatGPT and Gemini that AI feels cheap or “free” at the point of use, which anchors expectations. The executive challenge becomes defending value and margin while keeping usage predictable.

January 29, 2021April 22, 2021

Getting the pricing right is harder than it seems

Setting pricing seems easy. You understand the value you provide to your users and how much they are willing to pay. Armed with that information, you set the price. But if you sell in more than one country or through partners, you very quickly add a whole new level of complexity that makes the whole exercise, well, fun.

This podcast episode is based on a corresponding blog post.

November 3, 2015March 2, 2021

Getting the pricing right is harder than it seems

On the surface, getting your pricing right should be easy. You look at the value your product provides users and understand the amount they are willing to pay through price-sensitivity testing. Then, keeping your competition in mind, you set your pricing so you maximize the overall revenue.