Pirates (more accurately called “thieves”) have lurked around in the background of the high-technology world since commercial software was first made available to personal-computer owners back in the olden days. When people think of digital piracy, however, they most often relate it to software. But piracy can be extended to anything available in a digital format on a local device—including mobile units—where the cost of producing perfect copies is almost zero. Even more, digital piracy may soon be found in the physical-goods world thanks to the growing popularity of 3D printers. The problem is, piracy (more accurately called “theft”) can eventually lead to a product’s development being stopped in its tracks because of a lack of funding for future versions. And that may well be the biggest reason to start paying for what you use.
Continue reading “Why you should pay for the software you use”What is “customer delight”?
Have you ever tried to use a new product and, instead of going through the documentation, simply followed the steps that seemed logical to you? If it worked, did you think “cool, they thought about that” or “the product understands me” or even “I wish every product I used were this easy”?
Customer delight is about putting a smile on a user’s face when he tries your product. It’s about understanding the users and delivering a great experience that enables them to be more creative, productive, or innovative when it comes to their tasks or the goals they are trying to achieve. It is about customers loving your product and wanting to use it rather than using it only because they have no choice. It’s ultimately about having a product that matters to the customer, one that builds an emotional connection with them.
Continue reading “What is “customer delight”?”