What is “Customer Delight”?

“Customer delight” is about putting a smile on someone’s face after they’ve used your product. It’s about putting the elements in place that will create an emotional link between the user and the product. It requires not only a clear understanding of why but also relentless attention to detail at every touchpoint—a “crafted with care” mentality.

This podcast episode is based on an article I previously wrote in my blog.

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