Product-Management Mastery: It takes (at least) 3

Poduct Management is, at once, an art, a craft and a science of setting, sharing and driving teams toward a product vision that will deliver significant values to its users. Becoming a Master Product Manager requires a broad range of skills from a deep knowledge of project management and work back plans to a strong ability to build lasting relationships with others and keep them motivated. In this article, I give my view on how to define Mastery in Product Management and how to know when you are getting there for your product. Spoiler alert: It takes three.read more >

The trinity of products: Quality, Resources and Time

You’ve heard the old saw: “Fast, good or cheap—pick two.” You can get good quality quickly, but it won’t be cheap. You can get a great price and have it ASAP but the quality will likely be suspect. Or you can have great quality at a great price but expect to wait for it. Developing products is a lot like that. It’s a flurry of constant choices—and compromises—that are about quality, cost and speed. Living within these constraints can be challenging, but living without constraints will almost certainly result in failure. What’s a product manager to do?read more >

Planning for success: What if your product is a hit?

When it comes to new products and feature introductions, we’ve all seen our share of successes—and flops that hit the floor with a loud and sudden THUD. Some launches were an instant hit while some got almost no traction—and certainly displayed no stickiness. But when success strikes, does all hell have to break loose? Can we prevent the process from collapsing under the heavy load? Perhaps we need to properly plan for success.read more >

Why you should pay for the software you use

Pirates (more accurately called “thieves”) have lurked around in the background of the high-technology world since commercial software was first made available to personal-computer owners back in the olden days. When people think of digital piracy, however, they most often relate it to software. But piracy can be extended to anything available in a digital format on a local device—including mobile units—where the cost of producing perfect copies is almost zero. Even more, digital piracy may soon be found in the physical-goods world thanks to the growing popularity of 3D printers. The problem is, piracy (more accurately called “theft”) can eventually lead to a product’s development being stopped in its tracks because of a lack of funding for future versions. And that may well be the biggest reason to lose your bandanna, eye patch and big golden earring and start ponying up for what you use.read more >

Product Managers: Doing nothing is a lot of work

It’s a question every product manager faces: What do you do, exactly? I got it from a newly appointed Executive Vice President of Marketing, to whom all the Product Managers reported, about eight years ago. After a short reflection, my answer was simple. Sort of. They do nothing—but it’s a lot of work.read more >

Getting the pricing right is harder than it seems

Setting pricing seems easy. You understand the value you provide to your users and how much they are willing to pay. Armed with that information, you set the price. But if you sell in more than one country or through partners, you very quickly add a whole new level of complexity that makes the whole exercise, well, fun. read more >