High-technology products can be divided into many different categories. One such segmentation is to divide products into those you want to use vs. those you have to use.
For the first group, many Apple products almost certainly come to mind. Its devices are beautiful and designed to enhance the overall user experience. Together, the hardware and software are recognized as being among the best—if not the very best—around.
When it comes to products you have to use, however, did Microsoft come to mind?Continue reading “Microsoft’s transition to a customer-centric company”