In this podcast episode, I look at why it isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It’s all the above simultaneously. It’s about Customer-Led Growth. It’s about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step.
This episode has a related blog post, and includes a graphical representation of the Customer Journey “Game of Life” and the Product “Ferris Wheel”.
Continue reading “Go beyond PLG and focus on the Customer Journey”