It all comes down to communication

It’s a great feeling. You come out of a productive meeting you’ve chaired happy because everyone seemed to be on the same page. They all knew what was expected of them—your requests were very specific—and the next steps you outlined were clear and meaningful. Wonderful! Then, three days later, people are asking each other if they were even at the same meeting. Just because it was clear to you doesn’t mean it was clear to them. And whose fault is that? Sorry to say, but it was probably yours.

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Microsoft’s transition to a customer-centric company

High-technology products can be divided into many different categories. One such segmentation is to divide products into those you want to use vs. those you have to use.

For the first group, many Apple products almost certainly come to mind. Its devices are beautiful and designed to enhance the overall user experience. Together, the hardware and software are recognized as being among the best—if not the very best—around.

When it comes to products you have to use, however, did Microsoft come to mind?

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