Tag: leadership

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Go beyond PLG and focus on the Customer Journey

In this podcast episode, I look at why it isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It’s all the above simultaneously. It’s about Customer-Led Growth. It’s about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step.

This episode has a related blog post, and includes a graphical representation of the Customer Journey “Game of Life” and the Product “Ferris Wheel”.

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V1 innovation within a V+1 org

Startups are optimized towards launching version 1.0 offerings, identifying product-market fit, and putting in place the best go-to-market organization to attract new customers. Once the “magic” happens (or should I say the challenging work pays off), when users and products find each other in a happy place, the growth loops evolve towards retention in addition to the original focus purely on acquisition. As the company matures, there is a natural tendency to increasingly drive the business towards delivering incremental products, focusing on the existing target audiences. After all, that’s where the revenue has come from historically, so why not concentrate the R&D and go-to-market investments on what we know best and minimize financial risks? Larger companies sometimes have a hard time going after something unproven that will take investing multiple years to become a meaningful part of the revenue. It could even take market share away from existing offerings!

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Freedom and Responsibility

This podcast episode is by a Guest speaker, Marielle Métrailler and she looks at the relationship between freedom and responsibility.

My wife Marielle is a Leadership and Life-Balance Coach. She founded Clarivia in 2016 with the clear vision of enabling people to achieve their full potential, one conversation at a time. She has worked throughout Europe and North America, applying her skill-set to industries as varied as luxury goods and biotech, as well as to pharmaceutical advocacy organizations. Marielle combines proven methodologies with her strong natural aptitudes: listening, empowering, guiding, facilitating, and change management. With care and precision, she enables individuals and groups to achieve their best and to meet and surpass their personal and professional goals.

This episode is based on the article Marielle published recently on Linkedin.

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It’s not your opinion, it’s your expertise that matters

Everyone has plenty of them, and sadly, many of us are not afraid of sharing them regularly. Not only that, but they often have absolutely no relation with reality. Problematically, the more authoritative your position, the more significant their effect. Yes, I’m referring to opinions. Yet ultimately, what matters is expertise, not opinions.

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Microsoft’s transition to a customer-centric company

High-technology products can be divided into many different categories. One such segmentation is to divide products into those you want to use vs. those you have to use.

For the first group, many Apple products almost certainly come to mind. Its devices are beautiful and designed to enhance the overall user experience. Together, the hardware and software are recognized as being among the best—if not the very best—around.

When it comes to products you have to use, however, did Microsoft come to mind?

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