Product-Led Growth Strategies, Organizational Transformations, And Operational Excellence
Setting pricing seems easy. You understand the value you provide to your users and how much they are willing to pay. Armed with that information, you set the price. But if you sell in more than one country or through partners, you very quickly add a whole new level of complexity that makes the whole exercise, well, fun.
This podcast episode is based on a corresponding blog post.
Continue reading “Getting the pricing right is harder than it seems”
On the surface, getting your pricing right should be easy. You look at the value your product provides users and understand the amount they are willing to pay through price-sensitivity testing. Then, keeping your competition in mind, you set your pricing so you maximize the overall revenue.
Continue reading “Getting the pricing right is harder than it seems”