Santa, Inc. – The amazing business model of a reindeer pilot

Santa, Inc. – The amazing business model of a reindeer pilot

When the success of your organization depends on global delivery within a window of just 24 hours, it’s imperative for your logistics and delivery systems to be flawless. Add to that a strict focus on delighting the customers using processes that rely heavily on outsourcing and you can see just what a challenge it would be. Wait a minute! There’s also that whole “deliver significant shareholder value and growth, year after year” thing. Daunting? Yes. But not for Santa, Inc. How does the company do it? That's what I look at in this podcast episode, using one of the great…read more >

It’s not your opinion, it’s your expertise that matters

In this episode, I look at the difference between opinions and expertise, how to build expertise, and why expertise is so important. And remember: don't be afraid of admitting that you don't know and that you are going to find out. While I am no expert at podcasting, this CC:World podcast is a way for me to learn and find out for example, reason why I am experimenting with different styles. Let me know what you think. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing,…read more >